A proposal by Ignitic Ideas
ASPECT GROUPCorporate Digital & Creative Transformation
An integrated approach to corporate branding, digital experiences, creative communication and project-level marketing.
A proposal by Ignitic Ideas
An integrated approach to corporate branding, digital experiences, creative communication and project-level marketing.
Contents
01 — About Ignitic Ideas
Ignitic Ideas brings together creative expertise, digital marketing, brand strategy and technology under one integrated team. Its multidisciplinary capabilities allow business communication to be approached from both creative and technical perspectives, delivering cohesive experiences across digital platforms and corporate assets.
Our expertise
Ignitic Ideas brings together strategic thinking, creative expertise, marketing capabilities and AI-tech to help organisations build stronger brands, expand their market presence and advance their business objectives. Through an integrated approach, we deliver connected capabilities across brand development, marketing, digital experiences and strategic advisory, enabling organisations to create lasting value and compete with confidence.
Who we are
Ignitic Ideas operates where business ambition meets brand thinking, creative expression and technology. We bring brand strategists, designers, marketers, technologists and AI specialists together to shape identities, craft experiences and rethink how organisations communicate, compete and evolve. From building brands and creating compelling visual worlds to orchestrating marketing ecosystems, developing digital platforms and applying AI to real-world business challenges, we connect disciplines that are too often treated separately.
Capabilities
Team & presence
Headquartered in Mumbai, with branches in Surat, Nashik and Pune, working with businesses across India and with international clients.
02 — Engagement Overview
Aspect Group’s requirement spans the group’s corporate brand and digital ecosystem, and the individual developments it brings to market. Ignitic Ideas approaches both as a strategic creative and digital partner, not as a series of separate assignments.
Highlighted columns and lines throughout this proposal show the negotiated prices.
Builds the group’s central brand identity, digital ecosystem and ongoing corporate visibility.
Supports individual developments through project-specific creative branding and ongoing digital visibility.
The engagement at a glance
| Component | Workstream | Commercial nature |
|---|---|---|
| Three corporate / business websites | Corporate SOW | One-time |
| Three corporate brochures | Corporate SOW | One-time |
| Two corporate presentations | Corporate SOW | One-time |
| One comprehensive corporate brand book | Corporate SOW | One-time |
| Corporate social media management | Corporate SOW | Monthly retainer |
| Corporate SEO | Corporate SOW | Monthly retainer |
| Two project-level creative and branding engagements | Project SOW | One-time |
| SEO and digital visibility for two projects | Project SOW | Monthly retainer |
| Corporate brand video | Additional | Subject to final scope and production requirements |
| Market research and marketing planning | Additional | Whenever required |
How the components work together
The Brand Book establishes the standards that the websites, brochures, presentations and social content follow. Corporate SEO strengthens the discoverability of the group’s digital properties. Project creative work carries project-specific communication within that group identity, while project-level search visibility is managed separately for each development. Every component is priced and presented as either a one-time investment or a monthly retainer, and the two are never combined.
03 — Aspect Corporate SOW
Workstream I · Aspect Corporate SOW The group’s central brand, digital and communication assets.
Technology: JavaScript / React.js, custom UI/UX coded. A complete visual and technological revamp of three existing websites, with individual creative direction tailored to each business.
Each website is developed as an independent digital property, with a design language suited to its business. The underlying architecture will support future updates and expansion.
A complete creative redesign of the existing corporate brochures, transforming them into premium publications through bespoke layouts, conceptual illustrations and sophisticated visual storytelling.
The three publications carry distinct creative treatments based on their business identities. The Aspect Group brochure establishes the group’s overall corporate visual experience, while the Aspect Construction and Aspect BM Infratech brochures communicate their respective business capabilities through tailored visual storytelling.
A complete redesign of the existing corporate presentations, with a focus on premium slide design, information visualisation and professional business communication.
The presentations are designed for professional use across client meetings, business development, institutional interactions and strategic engagements.
A group operating across multiple industries requires a clearly defined brand system, one that ensures consistency in how the organisation looks, communicates and presents itself. The Brand Book is a comprehensive strategic and visual governance manual for Aspect Group: the foundation for all future brand applications, so that internal teams, creative agencies, designers, developers, printers and external partners follow one consistent set of brand principles.
The Brand Book serves as Aspect Group’s central brand reference and governance manual. Rather than functioning as a basic logo guideline, it establishes a comprehensive system that can be applied consistently across corporate communication, digital platforms, marketing material, business verticals, physical environments and future brand extensions. One defined system. Consistent execution. Across every Aspect Group touchpoint.
Corporate SOW – one-time costs
| Deliverable | Quantity | Unit Price | Total | Negotiated Unit | Negotiated Total |
|---|---|---|---|---|---|
| Interactive Hightech Website (Js/React coded & Highly custom UI UX) | 3 | ₹2,35,000 | ₹7,05,000 | ||
| Corporate Brochure | 3 | ₹2,40,000 | ₹7,20,000 | ||
| Corporate Presentation | 2 | ₹85,000 | ₹1,70,000 | ||
| Complete Corporate Brand Book | 1 | ₹4,85,000 | ₹4,85,000 | ||
| Corporate one-time subtotal | ₹20,80,000 | ||||
04 — Aspect Corporate SOW
Workstream I · Aspect Corporate SOW Ongoing corporate visibility, billed monthly.
A structured social media engagement to strengthen Aspect Group’s digital presence, showcase its business activities and maintain a consistent brand experience across relevant platforms.
Communication is aligned with Aspect Group’s business verticals, projects, achievements and corporate developments.
A structured SEO programme designed to improve Aspect Group’s organic search visibility and strengthen its discoverability across relevant business categories. Scope: up to 20 agreed corporate keywords.
The programme focuses on sustainable organic visibility through technical improvements, relevant optimisation and structured authority development.
Search rankings and organic traffic are influenced by competition, search engine algorithms and other external factors. Specific rankings cannot be guaranteed.
Corporate SOW – monthly retainers
| Service | Monthly Investment | Negotiated Monthly |
|---|---|---|
| Group-level Social Media Content & Management | ₹1,50,000 | |
| Corporate SEO – Up to 20 Keywords | ₹85,000 | |
| Corporate monthly retainer | ₹2,35,000 |
05 — Project SOW
Workstream II · Project SOW Project-specific branding and launch communication.
Two separate creative assignments, each with project-specific requirements. The engagement is described in the original scope as four months of extensive support per project, subject to final agreement.
Project names and project-specific requirements have not been specified; they will be confirmed with Aspect Group. Projects are shown as Project 01 and Project 02.
Project SOW – one-time costs
| Deliverable | Quantity | Unit Price | Total | Negotiated Unit | Negotiated Total |
|---|---|---|---|---|---|
| Project-wise Creative & Branding | 2 projects | ₹9,00,000 | ₹18,00,000 | ||
| Project one-time subtotal | ₹18,00,000 | ||||
06 — Project SOW
Workstream II · Project SOW Search and answer-engine visibility for each project, billed monthly.
Strategic recommendation
We generally do not recommend creating separate social media pages for individual projects unless they are large-scale township developments or substantial integrated communities that genuinely warrant an independent digital presence.
For most projects, we recommend leveraging Aspect Group’s existing corporate social media channels to communicate project launches, updates, features and campaign content.
This avoids the unnecessary cost of creating, managing and maintaining multiple project-specific social media accounts, while keeping the brand’s digital presence consolidated and its audience engagement stronger. Separate project pages can be considered when the scale and communication requirements of a particular development justify the additional investment.
Commercial benefit: Aspect avoids additional page-management expenditure and fragmented digital operations. Project-wise social media management is not included in the monthly project SEO fee.
Project SOW – monthly retainers
| Service | Monthly Investment | Negotiated Monthly |
|---|---|---|
| Project SEO, GMB, GEO, AEO & Backlink Building – Project 01 | ₹85,000 | |
| Project SEO, GMB, GEO, AEO & Backlink Building – Project 02 | ₹85,000 | |
| Project monthly retainer | ₹1,70,000 |
07 — Additional Services
These services are not included in the confirmed commercial total. Each will be evaluated and quoted separately, based on actual requirements.
The corporate brand video communicates the group’s identity, business philosophy, capabilities, journey and vision through a cohesive storytelling approach.
This service will be undertaken whenever required.
08 — Consolidated Commercial Summary
All figures are in Indian Rupees (INR).
Total one-time investment
Total monthly recurring investment
09 — Execution Framework
Every assignment follows the same five-stage framework. In the Corporate SOW it governs the websites, brochures, presentations and Brand Book; in the Project SOW it governs each project’s creative and branding work. Timelines will be documented and agreed before initiation.
10 — Commercial & Scope Considerations
Six points that define the scope and the commercial basis of the engagement.
The engagement covers three websites, three brochures, two presentations, one Brand Book and the corporate and project retainers set out in this proposal. Anything beyond that is scoped and approved separately.
Content, business information, project details, photographs and credentials are supplied or validated by Aspect Group. Our work is redesign, visual communication and development, not independent content or narrative writing.
Domain, hosting, third-party subscriptions, paid integrations, licensed assets, printing and other external costs are not included unless specifically agreed.
Final approved deliverables are handed over in their final-use formats. Editable and source-file requirements are agreed before work begins.
All prices are in INR and exclusive of GST. Monthly retainers are shown per month. Brand video and market research are excluded from confirmed totals. Prices may vary with changes in scope or timeline and are valid for 30 days, until 13 December 2026.
Timelines and approval procedures are documented and agreed before commencement. Payment terms and revision limits follow our Terms of Engagement unless agreed otherwise in writing.
Payment & company details
Cheques should be made payable to Ignitic Ideas Pvt. Ltd. (PAN: AAFCI4441M). RTGS, IMPS or NEFT payments should be made in the name of Ignitic Ideas Private Limited.
11 — Terms of Engagement
At Ignitic Ideas, we believe strong partnerships begin with clear communication and mutual understanding. These Terms of Engagement outline the key principles governing our professional relationship, ensuring transparency in responsibilities, deliverables and commercial commitments. These terms apply to all services provided by Ignitic Ideas (“Agency”) to its clients (“Client”) and shall be read alongside the relevant Proposal or Statement of Work (SOW).
1.1Services, deliverables, timelines and commercials shall be as specified in the approved Proposal or SOW.
1.2Any requirement beyond the agreed scope shall be treated as additional work and may involve additional fees and revised timelines.
1.3Changes to the agreed scope shall be mutually discussed and approved in writing before execution.
2.1Unless otherwise agreed, one-time projects shall follow a 50% advance and 50% balance payment structure, with the balance payable before final delivery.
2.2For milestone-based projects, payments shall follow the milestones specified in the approved Proposal or SOW.
2.3Final deliverables included in the agreed scope shall be handed over upon receipt of all outstanding payments.
2.4Third-party expenses, production costs and media spends shall be payable separately unless expressly included in the approved commercials.
3.1Monthly retainers shall be payable in advance, on or before the first calendar day of each month.
3.2Where an engagement commences during a calendar month, the initial month’s fee shall be calculated on a pro-rata basis.
3.3All invoices shall be payable within 7 calendar days from the date of issuance, unless otherwise agreed.
3.4Overdue payments shall attract a late payment charge of 3% per month on the outstanding amount, calculated on a simple, non-compounding basis from the due date until payment is received, subject to applicable law.
3.5The Agency may suspend services in case of overdue payments after providing written notice.
3.6Applicable TDS shall be deducted and deposited by the Client at the prescribed statutory rate, with the relevant certificate provided within the prescribed timeline. GST and other applicable taxes shall be charged additionally.
4.1Timelines depend on the timely receipt of content, information, materials, access, feedback and approvals from the Client.
4.2The Client shall nominate an authorised point of contact to coordinate communication and consolidate feedback.
4.3The Client shall ensure that all information, content, claims and materials supplied are accurate, lawful and authorised for use.
4.4Delays in receiving required inputs or approvals may extend delivery timelines.
4.5If an engagement remains inactive for more than 30 consecutive days due to pending Client inputs or approvals, the Agency may place it on hold after written notice. Resumption shall be subject to resource availability and a revised schedule.
4.6In case of prolonged inactivity or discontinuation, payments received shall be adjusted against completed work, work in progress, effort invested, approved expenses and commitments already made.
5.1The Client is requested to provide consolidated feedback and approvals within 24–48 hours of receiving submissions, wherever possible.
5.2Unless otherwise specified, the agreed scope includes up to three consolidated rounds of revisions per deliverable, provided the original brief and creative direction remain unchanged.
5.3Additional revisions, major changes to the brief or new creative directions may be charged separately.
6.1Costs relating to hosting, domains, software, plugins, licences, stock assets, advertising budgets, printing, production, influencers, vendors, travel and other external services shall be additional unless expressly included in the approved Proposal or SOW.
6.2Third-party services are subject to their respective pricing, availability, terms and policies. The Agency shall not be responsible for disruptions or decisions made by such providers beyond its control.
7.1The Agency shall perform the agreed services with reasonable professional skill and care.
7.2While reasonable efforts shall be made to achieve agreed objectives, specific outcomes such as rankings, traffic, leads, enquiries, conversions, sales, revenue or advertising returns cannot be guaranteed.
7.3Results may depend on market conditions, competition, budgets, consumer behaviour, the Client’s sales process and third-party platforms.
8.1Concepts, creative explorations, drafts, unused designs, working materials, templates, frameworks and proprietary resources developed or used by the Agency shall remain its intellectual property.
8.2Upon receipt of full payment, ownership of the final approved deliverables specifically developed for the Client shall be transferred through an appropriate written assignment, subject to applicable law and third-party licence restrictions.
8.3The Agency retains the right to reuse or commercially utilise unused concepts, methodologies and general know-how, without disclosing the Client’s confidential information.
8.4Third-party assets incorporated into deliverables remain subject to their respective licence terms.
8.5The agreed project fee covers final approved deliverables in their intended final-use formats. Editable files, open files, source files, raw assets and underlying working materials are not included unless specifically mentioned in the approved Proposal or SOW.
8.6Such materials may be provided upon request, subject to technical feasibility, applicable third-party licence restrictions and mutually agreed additional fees.
9.1The Agency may showcase completed projects, creative work, Client names, campaign deliverables, performance metrics and results across its website, portfolio, social media, credentials, presentations, case studies and other promotional activities to demonstrate its capabilities and experience.
9.2Any specific confidentiality or publicity restrictions mutually agreed in writing shall be respected.
10.1Both parties shall maintain the confidentiality of non-public business, commercial, technical and financial information received during the engagement.
10.2The Agency shall take reasonable measures to safeguard Client information. The Client shall ensure it has the necessary rights and permissions to share any personal or customer data with the Agency.
10.3Both parties shall comply with applicable confidentiality, data protection and privacy laws.
11.1Either party may discontinue an ongoing engagement by providing 60 days’ written notice, unless otherwise agreed in the Proposal or SOW.
11.2Either party may terminate the engagement if the other party commits a material breach and fails to remedy it within 15 days of written notice.
11.3Upon discontinuation, the Client shall be liable for all services completed, work in progress, effort invested, approved expenses and non-cancellable commitments up to the termination date.
11.4Outstanding dues shall be settled before the handover of applicable paid-for deliverables. Additional transition or handover assistance beyond the agreed scope may be charged separately.
12.1The Agency’s aggregate liability arising from a specific Proposal or SOW shall not exceed the professional fees paid or payable under that assignment during the 12 months preceding the event giving rise to the claim. For engagements shorter than 12 months, the actual engagement period shall apply.
12.2Neither party shall be liable for indirect or consequential losses, including loss of profits, revenue, business opportunities or goodwill, to the extent permitted by applicable law.
13.1These Terms of Engagement shall be read together with the approved Proposal or SOW. Where a specific commercial or scope provision conflicts with these terms, the specific provision in the approved Proposal or SOW shall prevail for that engagement.
13.2Any amendment shall be mutually agreed in writing.
13.3Official email and mutually accepted written communication channels may be used for approvals, confirmations and notices.
14.1These Terms of Engagement shall apply to all services undertaken by Ignitic Ideas and shall be read alongside the relevant approved Proposal or SOW.
14.2By approving the Proposal or SOW, issuing a purchase order, making an advance payment or instructing the Agency to commence work, the Client acknowledges and agrees to these Terms of Engagement.
14.3Any specific commercial or scope-related terms mutually agreed in the approved Proposal or SOW shall prevail over these general terms for that particular engagement.
12 — Why Ignitic Ideas
We aren’t built around the usual agency playbook. At Ignitic Ideas, business thinkers, brand builders, creative minds, marketers and technologists come together to look beyond conventional solutions. We challenge assumptions, connect disciplines and bring fresh thinking to complex business challenges, turning ideas into work that makes a tangible difference.
Experience
Good questions. Better perspectives.
A few things worth knowing about how we think, what we do and what makes the work work.
Because marketing doesn’t happen in neat little boxes.
A brilliant idea needs the right audience. Media investment needs the right message. Visibility needs to lead somewhere. And a lead is only as valuable as the experience that follows.
We bring strategy, creative, media, content, performance and technology into a connected approach, with each discipline doing its job exceptionally well. When the thinking is aligned and the execution works together, every activity has the opportunity to make the next one more effective.
The real advantage isn’t doing everything. It’s making everything count.
Quite the opposite.
Integration should never come at the cost of specialisation. Strong outcomes depend on people who understand their disciplines deeply, from brand strategists and creative thinkers to media specialists, performance marketers, developers and AI practitioners.
At Ignitic, each capability has its own expertise and execution focus. The difference is that these specialists collaborate around a shared strategy, rather than working towards disconnected briefs and individual channel targets.
Specialists in their craft. Connected in their thinking.
We’re an integrated Creative, Digital Marketing, AI & Technology company headquartered in Mumbai, India.
We build brands, shape communication, create demand and develop technology-led solutions. Sometimes that means solving one very specific challenge. At other times, it means bringing multiple capabilities together to address a larger business objective.
We believe good work starts with understanding the problem, not with selling a predefined list of services.
Ideas are only the beginning. We take them from strategic thinking to visual expression and execution.
Our capabilities include brand strategy and positioning, identity systems, creative direction, advertising campaigns, graphic design, copywriting, storytelling, video production, motion graphics, CGI, 3D visualisation and AI-powered creative production.
The objective is to create work that is distinctive, purposeful and unmistakably aligned with the brand.
We work across the digital ecosystem, with capabilities in performance marketing, paid media, social media strategy and management, SEO, Answer Engine Optimisation (AEO), lead generation, content marketing, influencer collaborations, email marketing and online reputation management.
From building visibility to acquiring customers, every programme is shaped by audience understanding, channel expertise, data and commercial objectives.
We don’t mistake activity for impact. And we certainly don’t mistake impressions for business results.
For us, technology is not a buzzword to put on a presentation. It should have a job to do.
We work on AI agents, intelligent chatbots, workflow automation, marketing technology (MarTech), CRM and API integrations, custom software, websites, web applications and AI-powered business solutions.
Whether the opportunity is to improve an internal process, create a better customer experience or build a digital product, we focus on making technology useful, relevant and scalable.
Real estate is one of our strongest areas of experience. We’ve worked on the marketing challenges of developers and property brands, spanning positioning, creative campaigns, digital strategy and lead acquisition.
Our experience also extends to infrastructure, hospitality, healthcare, manufacturing, retail and technology. Every industry has its own language, buying behaviour and business realities. Understanding those nuances is where the work begins.
Yes. We are headquartered in Mumbai and work with businesses across Mumbai, Navi Mumbai, Pune and other Indian markets, as well as international clients.
Our experience includes engagements in the UAE, UK and US. Our approach combines a strong understanding of the market with the flexibility to work across different audiences, requirements and business contexts.
Both work.
You may need a brand identity, a performance marketing mandate, a website, an AI solution or a broader integrated engagement. We can take on a focused assignment or work across multiple disciplines where the brief calls for it.
The scope should be determined by what your business needs, not by how many services an agency wants to sell you.
Contact
Brand. Digital. Growth.
Let’s build something great together. At Ignitic Ideas, we believe the best work comes from clear expectations, shared commitment and strong partnerships. We look forward to making every collaboration meaningful and impactful.
IGNITIC IDEAS · Strategy. Creativity. Technology.
